Losing Money Abroad: The Swedish Match Company in China during the 1930s
نویسنده
چکیده
"It is hard to think of all the millions that have been spent on the Eastern adventure," lamented Fred Ljungberg, managing director oœ the Swedish Match Company's worldwide operations based at his headquarters in Stockholm, at the end of 1933. "Time and circumstances have dealt shabbily with us" [2, p. 461, n. 6]. "Shabbily" was putting it mildly. In fact, the company's profits and sales in China had fallen far below the standards set elsewhere in Swedish March's worldwide commercial empire.
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